IBG Digital Solutions

Frequently asked questions

Frequently Asked Questions

Answers to Your Questions

FAQ section is designed to address common queries or concerns that visitors may have about the company’s products, services, or policies.

  1. Kickoff meeting: This is the first meeting held between a client and a service provider or project team. The purpose of this meeting is to introduce the team, establish expectations, define project goals and objectives, and identify any potential challenges or obstacles that may arise.

  2. Strategy: Once the goals and objectives of a project have been established, the next step is to create a strategy for achieving those goals. This may involve conducting research, analyzing data, and developing a plan that outlines the steps needed to achieve success.

  3. Budgeting: Before any work can begin, it’s important to establish a budget that outlines the costs associated with the project. This may include expenses related to personnel, equipment, materials, and other resources.

  4. Account review/setup: This refers to the process of setting up an account, whether it be for a new client or for a new project. This may involve setting up new software, creating new user accounts, establishing security protocols, and more. Additionally, account reviews may be conducted periodically to ensure that everything is functioning as it should be and to identify areas for improvement.

  1. Keyword research & grouping: This involves researching and analyzing the keywords that potential customers are using to search for products or services related to a specific business. By understanding the keywords and phrases that are most relevant to the business, marketers can develop content that is optimized for search engines and more likely to be found by potential customers.

  2. Audience & demographic research: This involves researching and analyzing the target audience for a specific product or service. This may include gathering information about demographics such as age, gender, income, education, and location, as well as psychographic information such as interests, values, and attitudes. By understanding the target audience, marketers can develop more effective marketing campaigns that are tailored to their needs and preferences.

Campaign setup typically involves the process of creating, configuring, and launching a marketing campaign. This may include a variety of tasks such as developing a strategy, defining campaign goals and objectives, selecting target audiences, creating ad copy and visuals, setting a budget, selecting channels for distribution, and establishing metrics for tracking and analyzing campaign performance. The campaign setup phase is critical to the success of any marketing effort, as it lays the foundation for all subsequent work and ensures that the campaign is properly structured and aligned with business objectives.

Landing page design and content update involves improving the visual appearance and content of a landing page to improve its effectiveness at converting visitors into leads or customers. This may include redesigning the layout, updating the copy, adding or removing images, and optimizing the page for better search engine performance. The goal is to create a landing page that is easy to navigate, visually appealing, and provides relevant and valuable information to visitors. By updating landing pages, marketers can improve their conversion rates and drive more traffic to their website, which ultimately leads to more business and revenue.